Branding & Style Guidelines

Overview:

Branding & Style Guidelines

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Appendix 1: Word Templates

Word Templates

When utilizing District word templates, please note the following settings:
  • Margins:
    • Left Margins are 0.75”
    • Right Margins are 0.75”
    • Top Margins are 0.75”
    • Bottom Margins are 1.25”
  • Font:
    • Use Verdana size 10 or 11 or Gill Sans size 11 or 12 for general text
    • Use Verdana size 14 or Gill Sans size 14 for titles / section headers
    • Bebas Neue and Nobel fonts are only to be used in MSBSD branding. They should not be used in word processing
  • Spacing:
    • Spacing should be set to 1.0
    • After headings, an extra space (size 11 font) may be utilized
  • Verify that the image in the header/footer is set to Recolor > Automatic
  • If necessary, use the “Enter” key on your keyboard to begin your text below the header design. Do not adjust the top margin.
  • Second pages will populate automatically when needed and should not require any spacing changes.
  • Page numbers:
    • Page numbers are located in the top right-hand corner
    • Page numbers should not overlay or compete with header graphics in word documents. Generally speaking, page numbers should begin on page two of a document.
    • Page numbers are formatted as “Page #” (ex. Page 2, Page 3, etc.)
    • Use Verdana size 9 for page numbers

Appendix 2: Email

Appendix 2: Email

When utilizing District email, please note the following settings:

  • Signatures:
    • Signatures should be in this format:
      [First Name] [Last Name][Job Title/Position]
      Matanuska-Susitna Borough School District
      Ph: 907-[phone number] | Fax: 907-[fax number]
      www.matsuk12.us
    • Example:
      Sam Smith 1st Grade Teacher
      Matanuska-Susitna Borough School District
      Ph: 907-555-1234 | Fax: 907-555-9876
      www.matsuk12.us
    • Email signatures should not include:
      • Photos
      • Logos
      • Images
      • Quotes
    • Email signatures may include:
      • Cell phone numbers, formatted as such: Ph: 907-[phone number] | Cell: 907-[cell number] | Fax: 907-[fax number].
    • An email template is available for download.
  • Email format
    • Email backgrounds should remain plain white
    • Email backgrounds should not include any images, logos, or photos
  • Font
    • Use Verdana size 10 or 11 or Gill Sans size 11 or 12 for general text
    • Bebas Neue and Nobel fonts are only to be used in MSBSD branding. They should not be used in word processing
    • Use Pantone 286 U [blue] (RGB 46/86/165) as the “blue” in your signature
      • Note: depending on Outlook settings, signature colors may change on replies / forwarded emails. As long as the signature is the outlined standard on the initial email sent, this is acceptable.

Appendix 3: Colors

Appendix 3: Colors

  • MSBSD branding includes 4 color options:
    • Pantone 286 U [blue] (RGB 46/86/165)
    • True black
    • Cool Gray (RGB 109/110/113)
    • White
  • To save Pantone 286 U and Cool Gray as font colors:
    • Click the down-arrow next to font and select “More Colors” 
    • Click the “Custom” tab. In the Red field, enter the first number. In the Green field, enter the second number. In the Blue field, enter the third number. Click “OK.” 
    • The color will be added to “Recent Colors” in the font drop-down menu. 
  • No variations on these colors should be used.

Appendix 4: PPT Templates

Appendix 4: PPT Templates

  • MSBSD offers two PowerPoint Templates/Themes for use.
    • One theme utilizes the “gray tree” theme.
    • The other theme utilizes the “blue mountains” theme.
    • Templates for each theme are available for download.
    • Themes should not be mixed within the same PPT presentation
  • Templates exist in 4:3 ratio. Templates should not be used in Widescreen format because it distorts the logo.

Details

Article ID: 54355
Created
Tue 5/22/18 1:45 PM
Modified
Wed 12/11/19 1:35 PM